making YOU more successful!
you sending out a
monthly newsletter to your existing client base?
If not, it is probably because you don't have the time to. Let's face it, this is not a core activity for a consultant. As a broker you should be seeing clients, not sitting behind your computer writing articles.
Unfortunately, if you don't engage in value adding activities like these you are limiting the frequency of your contact with your clients and leaving the field wide open to your competitors.
The benefits of regular newsletters include:
Monthly contact, reminding clients of who you are and how to contact you.
Reinforcing the existing relationship so that, when the competition offers to consult with your client, the client's mind is made up that (s)he does indeed already have a broker with whom (s)he has an ongoing relationship.
The likelihood of referrals as clients share the contents of your newsletter with their friends.
Trust building through friendly newsletters which include articles that are not always related to insurance / financial matters - thus you are not perceived as constantly selling.
Client education on matters such as under-insurance. Newsletters offer a non-threatening avenue to reinforce the dangers of something like under-insurance on a monthly basis.
Commissioning someone else to do this on your behalf means that you offer a valuable service without spending time on non-core activities.
I am a freelance writer with three years hands-on experience as a Financial Consultant.
I can help you grow and maintain your practice!